Many advertising campaigns are mathematical successes and marketing failures. Advertising may reach its intended mass audience and fail to generate new revenue. Traditional marketing methods are outdated and do not serve the needs and desires of today’s businesses and consumers.
The emphasis of The Dossier PR public relations campaigns emphasize not only reach and frequency, but also the credentials of the medium and the quality of the placement. Proper consumer communication is at the heart of any successful business. What people think, matters.
The Dossier PR has had enormous success garnering media exposure for its entertainment and corporate clients. We think in ink.
Creative positioning and story development are The Dossier PR’s specialty. We are experts at generating fresh angles and developing different stories, matching the message to the medium, and shaping the pitch to sell the story.
If there is new news, The Dossier PR will pitch it. If it is a slow news day, we find many other ways to get a client's name in lights.